The film is careful not to make Ruby "too gay," a move that in his interactions with Korben Dallas might 'problematize' Korben's sexuality. In characterizing Ruby as, at once, gay and not too gay, the film offers a carnival of 'sexual exoticism' for the audience that is 'safe' (e.g., the audience can enjoy Ruby without adopting a pro-gay subject position), but nevertheless reaffirms heterosexual masculinity as the silent norm.
— Brian L. Ott and Eric Aoki: Counter-Imagination as Interpretive Practice: Futuristic Fantasy and The Fifth Element (2004)